New Patients
New-patient growth remained strong
September added 60 new patients, the second-highest September result in the five-year history and only two below August.
Summary
Monthly Performance Overview
September delivered reliable demand capture, continued patient growth, and another increase in website traffic. The priority is converting more Invisalign enquiries into appointments.
Demand Capture
Inbound demand increased
The clinic received 70 inbound calls and answered 67, while website visitors increased 4.14% to 1.16K.
Main Opportunity
Pipeline quality needs attention
The Main Pipeline had 32 of 50 opportunities marked not interested; Invisalign had 10 of 18. Better qualification and follow-up are the clearest conversion priorities.
Results
Key Results
The month’s strongest performance signals across patient growth, appointments, calls, and traffic.
New Patients
60
Main Pipeline
8 Booked
Calls
67 Answered
Website Growth
+4.14%
NPN
Full New Patient History
September finished at 60 new patients, the second-highest September result in the five-year history and two below August.
September Result
60
September was two below August and four below the strongest September result, recorded in 2025.
2026 Position
558 YTD
January to September remains the strongest year-to-date result, 12 ahead of 2022 over the same period.
| Month | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|
September Result
A top-tier September result
The historical September range is 31 to 64. At 60, this year recorded the second-highest September result in the five-year history.
2026 To Date
2026 continues to lead the five-year comparison
The January-to-September total of 558 is ahead of every prior year over the same period, including 2022 at 546.
Momentum
Patient volume held close to August
New patients moved from 62 in August to 60 in September, maintaining a strong level of monthly demand.
Creatives
Creative Library
Graphics available for use across paid campaigns and organic activity.
View all graphics32 more
Leads
CRM Opportunity Outcomes
September created 68 opportunities across two pipelines: 50 in the Main Pipeline and 18 in the Invisalign Pipeline.
Main Pipeline
50 Opportunities
Eight opportunities were consultation booked, five were attended, and five remained in follow-up or contacted-without-response stages.
Estimated Pipeline Value by Stage
Consultation Booked
$2.23K
Attended
$605
Follow-up or No Response
$2.50K
Not Interested
$3.03K
Total estimated opportunity value: $8.36K.
Estimated values only: these reflect opportunity estimates, not confirmed revenue, billings, or treatment value.
Stage Split
Not Interested32
Consultation Booked8
Attended5
Follow-up or No Response5
Opportunity Source
Qualified Inbound Call44
Webchat5
Google Ads1
Key Takeaway
The Main Pipeline generated 13 opportunities that reached booked or attended stages, but 32 of 50 were marked not interested. Better expectation-setting around treatment suitability, price, and appointment options is the priority before adding more demand.
Invisalign Pipeline
18 Opportunities
All Invisalign opportunities came from Facebook Ads. Three appointments were booked, while five opportunities were contacted without a response.
Estimated Pipeline Value by Stage
Appointment Booked
$21K
Contacted No Response
$35K
Not Interested
$70K
Estimated values only: these reflect opportunity estimates, not confirmed revenue, billings, or treatment value.
Stage Split
Appointment Booked3
Contacted No Response5
Not Interested10
Opportunity Source
Facebook Ads18
Key Takeaway
Invisalign demand was present, but conversion quality needs attention: 10 of 18 opportunities were marked not interested and five did not respond after contact. Improve qualification before the enquiry and use a same-day call and SMS follow-up cadence to recover more of the existing demand.
Calls
Call Performance
Inbound call demand increased in September, while the clinic maintained a strong answer rate across 70 calls.
Total Calls
70
Answered
67
Unique Callers
50
Answer Rate
95.7%
Call status breakdown
Answered67
Missed3
View missed call details3 calls
25 September 2026, 1:13 PM · Google Ads number
10 September 2026, 8:47 AM · Direct
7 September 2026, 4:10 PM · Google organic
Call mix by number and source
70Calls
Google Ads Number · Unattributed
21JCD Number Pool · Direct
19JCD Number Pool · Google organic
17JCD Number Pool · Google paid
11Other sources
2Call volume increased from 62 in August to 70 in September. Twenty-one calls arrived through the dedicated Google Ads number without a source label, so paid attribution cannot be confirmed for that group.
Google Ads Report
Paid Search Performance
Paid search generated 32 conversions from 133 ad clicks.
Spend
$2.90K
Total paid search investment
Impressions
1,343
Search ad appearances
Clicks
133
Visits from paid search
Average CPC
$21.83
Average cost per paid-search click
CTR
9.90%
Share of impressions that generated a click
Conversions
32
Tracked Google Ads call conversions
Cost per Conversion
$90.72
Cost across tracked conversions
Conversion Rate
24.06%
Share of clicks that led to a conversion
September Takeaway
Paid search generated 32 conversions at $90.72 per conversion. Eleven calls carried a paid-source tag, while 21 reached the dedicated Google Ads number.
Meta Ads
Meta Performance
Meta combined broad awareness delivery with Invisalign lead generation.
Meta Overview
Reach and lead generation working together
Meta generated 349,593 impressions, 1,342 clicks, and 18 platform-reported conversions. The Invisalign campaign generated all 18 leads, while the awareness campaign delivered the majority of reach.
Campaign performance2 campaigns
Website Traffic
Website Traffic
Website visitors increased 4.14% over the prior 30 days, with organic search remaining the largest identifiable source.
1.16K
Up 4.14% vs last 30 days
1.16K
Visitors
Source Mix
Landing Page
Landing Page Activity
Paid-search landing pages generated calls from local dentist and emergency search demand.
Calls from Paid-Search Landing Pages
11
Eleven tracked calls came from paid-search landing-page visits.
Strongest Search Terms
dentist near me emergency5
dentist joondalup2
dentist near me2
emergency dental joondalup1
dentist in joondalup1
Active Landing Pages
Wins
Key Wins
The strongest September outcomes across patient growth, traffic, and demand capture.
Patient Growth
September new-patient growth held strong
September delivered 60 new patients, the second-highest September result in the five-year history. 2026 remains the leading year to date.
Demand Capture
Call volume increased with reliable answering
Inbound calls rose from 62 in August to 70 in September, and the team answered 67 of them.
Website Growth
Website traffic continued to grow
Website visitors rose 4.14% to 1.16K, with organic search contributing the largest identifiable visitor group.
Action Plan
What To Do Next
Prioritise more effective conversion of existing demand while maintaining local search visibility and broad awareness.
Priority 1
Sharpen qualification and offer framing
Thirty-two of 50 Main Pipeline opportunities and 10 of 18 Invisalign opportunities were marked not interested. Review the first response around treatment suitability, price expectations, payment options, and consultation value to reduce low-fit enquiries.
Priority 2
Recover opportunities that did not respond
Three Main Pipeline opportunities and five Invisalign opportunities were contacted without a response. Use a same-day call, SMS, and short follow-up sequence to re-engage them before increasing demand-generation spend.
Priority 3
Protect emergency and local search demand
Maintain paid-search coverage for emergency and local dentist terms. These terms generated all 11 tracked paid-search landing-page calls in September.